Wednesday, May 18, 2011

On Location for UTMB (University of Texas Medical Branch)



Jack Updyke produced and directed scenes for UTMB’s new program highlighting the educational opportunities for residents in various specialty branches of the medical field. Myself and Dad (Craig Loper) provided shooting and lighting expertise to keep the production standards high, matching the high tech and visually attractive surroundings of UTMB’s new clinics in the Galveston/Houston area.

The show is shot in high definition video at 1080 / 30p on a Sony EX-1 camera. Several of the scenes utilized Flo-Lights new 1024 Daylight balanced LED technology to create a natural look with the window light in these new clinics.  This new LED technology truly outputs the equivalent light output of a 1000 watts of tungsten with approximately 75 real watts of power and very little heat generation.

Another piece of production equipment I would highly recommend is the Eazy Dolly. This skate dolly system, with 12’ of light weight glass smooth dolly track and high-end skate wheels on a tripod dolly, enabled us to produce shots with high production value that would have otherwise been impossible to pull off with the simplest of other dolly systems.  The system breaks down into 4’ track lengths and, after the first setup, I could lay the 12’ of track in position and have the camera mounted on the dolly and rehearsing the shot within 5 minutes. This is a perfect system for B2B communication projects that often demand small crews and quick setups, but still demand high production values. 












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